As you’ve most likely already noticed, the latest viral trend with a good cause attached to it is the painfully annoying “color status updates†on Facebook, where women across the land broadcast the color of their bras.
If you happen to be a man, you were probably confused by the deluge of spam to hit your Facebook News Feed. And that’s understandable, seeing as this particular viral atrocity is targeted at woman only. The idea is, by letting the world know what color bra they have on, women are single-handedly raising awareness about a “little known” disease called breast cancer. And, as an added bonus, they get to confuse their male friends, seeing as they haven’t been let in on the fun. Awesome, right?
Wrong. It’s stupid. It’s pointless. And it’s spam.
“But… it’s about breast cancer! Don’t you want to help cure breast cancer!?â€, I hear you collectively chime in…
Well, for starters, all this has very little to do with breast cancer. In fact, this whole thing started as a chain email/Facebook message that went a little something like this:
“We’re playing a little game where every woman on Facebook will type the color of the bra she is wearing today, (on your status) just the actual color, nothing else. Forward this to women ONLY and let’s see if the men can work out what our game is.â€
Notice how there is no mention of breast cancer? That’s because the tie-in with breast cancer was only slapped on after several woman began openly asking the question “what’s the point?â€. Nothing helps crap spread like a good cause, right?
Another clue that might scream foul play to you is the fact that not a single breast cancer charity or organization has stepped forward to take credit. If you were running a breast cancer awareness campaign, wouldn’t you want the world to know who’s behind it and provide information on how people can help? What’s the point of spreading awareness if there is no call to action (i.e. donate money to cancer research, how to perform a self breast exams, etc…)?
“But… who cares if it’s bogus. If it spreads awareness, that’s a first step, right?!†I hear you counter…
Guilting people into copy/pasting a status update is nothing more than mental masturbation. It might feel good, but it ain’t the real (and better) thing. Everyone knows about the existence of breast cancer. That’s no longer the issue. The real problem is that there are still a lot of people who don’t know what can be done to catch it early on or help cure it.
Copy/pasting a viral status update might give you a false sense of contribution, but when you think about it, all you’ve done is tell people what they already know and turn it into yet another issue we learn to ignore (remember Darfur?). Most people read them, copy/paste and go about their day until the next guilt trip comes along. Are they more likely to take further action? Not really.
The solution to breast cancer is a lot more complicated than a status update. It involves (amongst other things) helping people identify cancer whilst it’s still treatable, helping patients cope with the aftermath and helping fund the research that will erradicate it all together. I challenge you to ask a cancer patient wether this is helpful:
“Put this on your status if you know someone who has or had breast cancer, and i promise you that you do! All I wish for in 2010 is a CURE! I pray for the cure of cancer. Amen. 93% WON’T Copy and Paste this, will YOU 4 just one hourâ€

They’ll most likely tell you to stop wishing and donate money to cancer research or spread the word about breast exams. Breast cancer patients don’t care much about your hopes, dreams or bra color. They have bigger problems. What they care about, is concrete steps that will help with prevention and an eventual cure.
Wether you agree or disagree with me, I urge you to use that magical tool called Google to learn more about what actions you can take to fight breast cancer. And if the usage of Google escapes you, then just point and click at the following:
Google Search: Breast Cancer
Breast Cancer.org
Top-Rated Pink Ribbon Charities
Cancer Research UK
Breast Cancer Awareness Facebook Fan Page


























